The end of beer bitches in Lambeth?

beer
In October I wrote about the use of hired ‘beer bitches’ at London’s Oktoberfest.

I then tweeted this story to a series of London Assembly Members (AMs). Darren Johnson AM, to his great credit, responded and took the issue up.

As a result, his office has just forwarded me this response letter from Lib Peck, the Leader of Lambeth Council. In the letter, Lib Peck states:

“the terminology used at the event is unacceptable. Lambeth will be addressing this with the organisers as part of the debrief process. The events team will also be amending the terms and conditions to include a clause that Lambeth Events Service need to have sight of all promotional material associated with the event and anything deemed to be offensive will not be permitted.”

A success of sorts. This is now something to hold the council to account with come next Oktoberfest. 

Could this be the end of the beer bitches at public events in Lambeth?

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