Scottish Independence: Better Together ‘too negative’ as Yes campaign gains ground

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Last week Charlie Langan wrote for Hynd’s Blog discussing, amongst other issues, the negative nature of the ‘Better Together’ campaign on the up-coming Scottish independence referendum.

Interestingly some new YouGov research shows that Charlie is not the only one who feels like this:

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This negativity is part of what Charlie explains has pushed him from a neutral position towards supporting the ‘Yes to Independence’ campaign. Again, this latest YouGov analysis suggests that once again Charlie is representative of a much broader shift in public opinion.

YouGov research shows that support for the Better Together campaign has been vanishing in the last week leaving the two sides neck and neck leading up to the referendum on the 18th.

IndyRefSept

Now, only Conservative voters (who are small in numbers in Scotland) are consistently backing Better Together: 93% of them still plan to vote No. YouGov’s analysis shows that ‘all other sections of Scottish society are on the move, most notably among four key groups’:

  • Labour voters, up from 18% saying Yes four weeks ago, to 35% today
  • Voters under 40, up from 39% to 60%
  • Working class voters, up from 41% to 56%
  • Women, up from 33% to 47%

This all leaves it too close to call and reinforces the message from both camps that if you are eligible and care about the future of Scotland – either as part of the United Kingdom or as an independent country – you need to make sure you turn up to vote on the 18th September.

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