I was pleasantly surprised to see in today’s Daily Telegraph (not the natural bedfellows of The Green Party) an article that seriously examined the idea that the 2015 General Elections will be a ‘5 horse race’. It wasn’t long however before I started to spot the usual stereotyping that blights so much of the media coverage of the Green Party.
As a precursor to the rest of this blog it is worth highlighting the notable rise in quality media coverage the Greens have enjoyed over the last 6 months. This is, at least in part, thanks to the recently re-elected leader Natalie Bennett, who worked as a journalist including a number of years as an editor at The Guardian.
And yet it still feels like they are fighting an up-hill battle at every turn.
Using this latest Telegraph article as a case in point…The article is generally positive towards the Greens highlighting 7 reasons why they will be a major factor in May 2015’s General Election and yet a patronising whiff exists over the article and manifests itself in the smallest of details.
Take for example the section on last May’s European elections:
While Mr Clegg’s party lost 10 out of 11 MEPs, the Greens not only held their two seats but added a third – Molly Scott Cato, an avid beekeeper who became the party’s first ever South West MEP.
Why on earth would Ben Riley-Smith, the author of the article, choose ‘an avid beekeeper’ as a description for Molly rather than say, ‘a published economics author’ or ‘a former district councillor’ or ‘a former Professor of Economics’…?
This was a point that earlier today I raised on twitter copying in Molly Scott Cato MEP.
Her response just makes this point even more remarkable:
— Molly MEP (@MollyMEP) October 6, 2014
Curious. Not only did Riley-Scott choose the frankly bizarre description of ‘an avid bee keeper’ to describe this acclaimed author and academic but, bizarrely, this then turns out to be a complete falsehood anyway.
I then googled ‘Molly Scott Cato beekeeper’ to see where this apparent myth might have come from and sure enough, it appears in a number of other media outlets from the BBC (including the pun ‘making a buzz of her own’) to our local rag the Gloucestershire Citizen.
As Molly said in her tweet… #stereotypes.
This type of lazy stereotyping by the press perpetuates the myth that Greens are only interested in the environment. Even when an economist is elected the media look to describe her in outdated environmental terms.
This is in turn reinforces the perception of voters that Greens do address the issues that most concern them. Of course the irony is that ‘the economy’ consistently tops the list of issues concerning voters and yet journalists, like Riley-Scott, think it more pertinent to mention a completely made-up hobby of Molly’s rather than the fact that she is acclaimed economist!
Things are improving for the Greens in terms of media coverage but to say this is an uphill battle is an understatement.