The Green Party in Stroud has launched their official campaign video. It is a short overview of what the Greens in the local area have done, and what they aim to achieve through the elections. More importantly however, it is an attempt to reach out and engage with potential voters who feel disconnected with conventional politics.
With 57% of 17-25 year olds are not even registered to vote. It is more important than ever for political parties to embrace youtube, facebook and twitter (generalising massively). More importantly though, it is essential that politicians embrace these forms of media with a more genuine approach to politics. People are being turned off conventional forms of media because of the spin and lack of honesty. With instant forms of communication such as twitter, politicians have the opportunity to lay their thoughts on the line. We have seen the “airbrushing” of most media forms; in the world of facebook and twitter we have a chance to tell it how it is.
We can also see some politicians using it just because they have been told to by their PR staff who have just finished reading about Obama’s success story. We should approach this with caution. It is better to not tackle the world of You-tube at all, than it is to post tired and uninteresting comments. Equally, we can see some politicians chucking up tweets every week or two (probably after a nudge from their PR guru). No-one should be forcing politicians to come talk to us, they should have the will and the insight to understand that this is the battle ground for the “young” vote, not the high street.