Last week I wrote of the ‘image’ problem that Ed Miliband – and by extension Labour – has. I highlighted the fact that the latest polls suggest just 26% of the electorate think Miliband is doing his job well and a whopping 64% think he is doing it badly.
To put it bluntly, this is not the sort of image that a potential Prime Minister in waiting wants.
Interestingly then in today’s Times ($), Sam Coates writes:
‘Labour’s new American election strategist will give Ed Miliband a makeover to make him more appealing to voters, amid jitters among senior party figures over a dip in the party’s poll ratings.’
This ‘American election strategist’ is of course the six figured salary man, Mr David Axelrod who oversaw Obama’s two election victories.
The Times article goes onto state that the Miliband makeover will,
‘look at Mr Miliband’s performance in front of the cameras. Until recently this was not a feature of Labour’s election planning. ‘There is no strategy for Ed the person,’ one senior figure said recently, despite widespread criticism of his performances. The party has been aware for several months that this is an issue. It has conducted focus groups in which members of the public were shown clips of Mr Miliband on television. The participants reacted badly.’
Or as the Daily Mail so tactfully puts it:
‘Ed’s dismal ratings: Four years on, he’s still less popular than Brown’
That’s right, whilst in opposition to an incredibly unpopular government, Ed Miliband is still less popular than Gordon Brown was in the dying days of the New Labour disaster.
It is interesting to see that this is on the Labour radar but one wonders, what’s the solution other than a coup d’état of the Labour Party leadership?
Can Labour win a majority in 2015 with Ed has the helm?
I don’t think so.